Archive for the ‘Promo’ Category

What in the Heck is a Street Team?

That was what I first thought when a reader approached me about starting one. I did some research and asked around my various writing loops. It’s a group of fans and readers who spread the word about your books and distribute promotional items and/or books to local libraries and bookstores. How cool is that?

I’ve decided to jump on this bandwagon. Now, bear with me, because this is kind of new to me and I’m pretty sure there will be a huge learning curve, but I can already tell this will be a fun and rewarding experience for everyone involved. So if anyone’s interested in joining the official Sidney Ayers/Arianna Skye street team, simply fill out the contact form above, using Street Team as the subject.

I look forward to hearing from you!




Writing Conference In Need of Promo Items

My local writing group, GRRWG, needs promo and swag (Stuff We All Get) for their 1st annual  “I Always Wanted to Write a Book” conference to fill the attendees’ goody bags. GRRWG is a multi-genre group, so they’d love items from all varieties of fiction. So send us your promo for your horror, your thrillers, your mysteries, your fantasies, and your romances.

Here’s more information:

GRAND RAPIDS REGION WRITERS GROUP is seeking swag (books, bookmarks, pens, calendars, gift certificates, all inclusive trips to exotic locales, etc.) for our “I’ve Always Wanted to Write a Book” conference Oct.22 in Grand Rapids, MI.

Our Keynote will be the fabulous Jacqueline Carey, author of the blockbuster fantasy novels Kushiel’s Dart, Santa Olivia, Naamah’s Kiss and many more.  We expect between 80-100 attendees, but anything you send would be greatly appreciated and will be used in goody bags and raffles.

Please send items NO LATER THAN October 8th to:

Chris Allen-Riley
1444 Jennette Avenue NW
Grand Rapids, MI 49504

Please mark somewhere on the box GRRWG and make sure no signature is required for delivery.

For more information about the conference, please email Cheryl Sterling at  or visit our webpage at



Attention All Authors! I need your swag!

I’m putting together a workshop about promo adequately titled EYE-CATCHING PROMO–Cheap, Unique and Utterly Chic. If you’re like me, you’re on a really restrictive budget and  sometimes have to rely on your own creativity to get your name out there. Because of said creativity, I am now known as the “Shrinky Dink Chick”. I made bookmarks with Shrinky Dink charm adorned tassels. It was fun and a heck of a lot cheaper than buying actual  charms. Trust me, I priced charms. Some came up to almost $2.00 per charm. Uh, sorry… don’t think so. Then, while Googling promo ideas, I discovered a forum about Shrinky Dinks. A guy had used printable shrink paper to make key-chains. I then realized that printing and baking my own Shrinky Dink key-chains was tons cheaper than buying them from a promo item website.

Anyway, I digress. What I’d like is other authors to showcase their own cheap/unique/interesting promo items (including romance trading cards). I’m looking for 20-40 pieces of swag (or  more, if you’re willing to part with them).

If interested, please contact me using the contact form here with “PROMO WORKSHOP” as the subject, and I will provide you the address to send the items.

Thanks so much!

Demons Like It Hot

Demons Prefer Blondes

An Absolute Mess

Wings of Desire

(As Arianna Skye)

A Demon to Die For